Gary M. believes leadership is about setting a clear example. His examples are frequently cited in subsequent training materials. A firm believer in procedures, motivational catchphrases and the inherent goodness of strangers, Gary approaches every new email with the optimism of a man who has never successfully identified a scam. Outside office hours, he is an independent consultant for Scentennial, a home-fragrance venture with an unmistakable pyramid-shaped business model. Consultants earn status primarily by recruiting more consultants, who are encouraged to recruit consultants of their own. Gary insists this is not a pyramid scheme because the company sells candles. His inventory has occupied an increasing percentage of the break room, and he is, by his own account, one recruit away from Regional Director.